There are many different ways to advertise your book on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your book on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your book. You can use your website in a number of ways. Some of these ways include providing more information about your book and the series and genres you write, letting potential readers know how to reach you and even selling your books and speaking services via the website. This post will highlight the advantages of using a website to market your book and will outline some of the ways your author website can be useful.
One great advantage to using a website to market your book is that you can place descriptions and photos of the products or services your book offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your book an advantage over the competition because readers are much more likely to select your books over the hundreds of books on Amazon or other ebook retailers offered by your competitors who do not advertise online.
Another advantage to marketing your book on a website is you can use the website to not only market but also sell your products directly. Again, this can give you an edge over the direct competition in your genre. Readers who use the Internet to research authors and new genres are often very anxious to get their books from “established” authors and they would be more inclined to select authors who offer the opportunity to purchase products or books online over an author who only allows for purchase in a store or via one site.
Still another advantage to using a website to market your book is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.
Another advantage to using a website to market your book is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day. This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.
One final advantage to using a website to market your book is you can actually generate a profit from your website in other ways than through sales to readers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website.
First you should not sell advertising space to direct competitors. This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your book and may cause you to lose potential customers.